Our Firm

Our Mission

At Brad Williams Financial Services, we have our client – and only our client – in mind. Our mission is to get to know you and understand your needs, wants, and long-term goals; from managing debt to being prepared for various life events, such as weathering economic changes, saving for retirement, and protecting your business from life’s challenges. We understand the struggles that families and business owners face today. We want to help you develop, implement, and monitor a strategy that’s designed to address your personal objectives and individual situation. We do this by utilizing all of our resources to educate, advise, and help you pursue your goals. We believe in innovative thinking and are not afraid to challenge conventional methods in our approach to managing, investing and preserving wealth. Our energy, commitment, and efforts are focused on you, our client, and your satisfaction.

“My goal is to save you time and money, while giving you peace of mind and confidence in your decisions.” Brad Williams

I RESPECT Your Money

I was not born into money. I grew up with a deep personal understanding that “money does not grow on trees.” I know that your life savings didn’t grow itself, nor can it regrow itself should it be lost. It takes a lot of years, so starting over now just isn’t an option.

I have studied a lot to get to where I am in this business, but I am most influenced in the way I approach my daily work for clients like you, by my parents. Would my parents approve of and be proud of what I am doing? That’s a litmus test for me. I know it sounds corny, but it’s true.

I am on guard …

Your Money Watchdog Daily!

My team understands this is our Job #1. Warren Buffet says the first goal of sensible investing is: don’t lose money. (And if you want to know a tidbit about conservative, defensive investing, as of early 2018, Buffet had $109 BILLION of his Berkshire Hathaway money parked in 1-year Treasury bills – more than even China has in them! Why? Safety!)* Quite frankly, just about anybody can look smart by making you money in boom market conditions. However, the person you really, really need with you has to have proven their ability to keep you safe, dry and on higher ground, in a flood of market volatility.

I am 100% Independent

I am not “captive” to any big bank or Wall Street firm. I am not tied to their pre-packaged financial products. I am not pressured to meet sales quotas. I do not work for anybody BUT YOU. To put it bluntly you can probably imagine that after all of these years in the business I no longer work because I have to, but instead, because I am passionate about what I do.

By this stage of my career, you can imagine that gaining new clients isn't necessary for me to pay bills.

I tell you this not to brag, but to first say that I'm a product of my product; I invest defensively, I overprotect my life savings, and I place top priority on income protection just as I advise you to do.

I also think you should be very careful of “the fat doctor who smokes”. In this field, that’s the equivalent of a relatively inexperienced and/or the needy advisor who needs your fees or today’s commissions to pay his bills. There’s a joke about “brokers” being broker than their clients would assume, and then there’s Woody Allen’s joke about his money manager who managed his money until there was no money left to manage, after fees and commissions. My success in this business is due to placing your needs first! I am in this business because I want to be, not because I need to be.

For over 30 years, I have attended many seminars, workshops, and mentoring sessions designed to help financial planners and advisors stay abreast of the subtle legal changes in rules and regulations. An uninformed financial advisor can be very costly to a client. When we talk, my goal is to provide the very best advice; the advice I would give to my own parents about their life savings – the advice I would offer my current clients for 7, 10, 15, 25 years, the advice I give myself about my life savings. Nothing less. Nothing different.

*(Source: The Bonner Letter Vol. 5, Issue 3.)

“A mentor once told me, ‘When you look back over the first twenty years of your career, make sure you are providing twenty years of financial planning experience, and not one year of financial planning experience, twenty times.’ I was inspired by that advice, I am here to help you build what I call a sound financial house. I can only do that if I understand the ever-changing nuances of the financial industry myself.”

-Brad Williams

Let’s Talk About Your Money

One Meeting, One Hour, No Obligation

I often use a compass heading analogy when talking about your money because what I offer my clients is a GPS navigational system that helps you set a steady course for your retirement and estate planning strategy.
By the time you need my services, you will already have made many right choices with your money over the years. However, whether you have a little money or a lot, what you do with your savings and investment at age 65 is much different from what you did with it at age 40!
Brad Williams Financial Services is your financial GPS. We help you keep your money on the right heading all the way to it’s final destination!
Our first meeting only takes an hour and its free, so why not join me for a cup of coffee or hot tea to talk about whether you need any help or advice with your retirement and estate planning strategy.
You can fill me in on your current financial situation, and I can answer your questions. Then, if we both feel we have a basis for meeting again, we can set up another meeting in which we will go into more depth. You are under no obligation, however, to go any further than our first hour!

Call me today at (256) 536-3075 to schedule a FREE 1-Hour consultation to make sure your money is on the right path heading into retirement!

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    One hour and a free cup of coffee … that’s all you have to lose!

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